“Sincerely, Kentrell,” referencing the rapper’s real name, Kentrell D. On YouTube, where he has nearly 10 million subscribers and has uploaded almost 100 music videos since 2016, he frequently outpaces artists like Ariana Grande, Justin Bieber and Taylor Swift. Overall, YoungBoy’s violently brooding music has been streamed more than six billion times since last September, including over one billion video streams, but received just 55,000 radio airplay spins in the same period, according to MRC Data, Billboard’s tracking arm. In between, he reached the Top 10 with two additional mixtapes, an undeniable run that has solidified him as a poster child for a new kind of streaming-era stardom even as he remains an industry outsider and exception. Gaulden - just became the rapper’s fourth release in less than two years to hit No. Yet YoungBoy’s new album, “Sincerely, Kentrell” - for his real name, Kentrell D. Federal prosecutors have called him “a danger to the community.” In and out of jail since he was a teenager, YoungBoy, or YB to his most dedicated fans, is also currently incarcerated in his home state of Louisiana, awaiting trial on charges that he possessed a gun as a felon. YoungBoy Never Broke Again, one of the most popular rappers in the country, is by some measures still obscure: At 21, he has almost no mainstream profile, his songs receive barely any radio play and he has never performed on television.
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