Instead, what happened was that in 2011 Bosch sold access to the intellectual property behind Atco-Qualcast mowers to Allett Mowers, who began replicating them and selling them under the Allett name. There were stories at the time stating that the purchase meant the end of the Atco-Qualcast brand, but they turned out to be wrong. In 1995 the Atco-Qualcast brand was purchased by the German conglomerate Bosch, giving Bosch a significant share of the UK mower market. Blue Circle also owned the Atco brand and its line of popular lawn mowers and decided to combine its lawn mower business under the new moniker “Atco-Qualcast”. In 1991 Qualcast was bought by Blue Circle Industries, Britain’s largest cement conglomerate. However, lawn mowers remained their signature product. In the early 1960s, the company moved aggressively into the household appliance and furniture space selling everything from carpet sweepers, to ranges and kitchen furniture. In the years after the Second World War, Qualcast experienced significant growth, eventually becoming that largest lawn mower manufacturer in the UK. In 1920 the foundry purchased a couple of small time lawn mower companies and began marketing mowers under the Qualcast name, Qualcast being short for “Quality Castings”, an allusion to the company’s foundry business. Qualcast was founded in 1801 and spent the better part of its first 100 years as a foundry.
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